Bottega Bodega presents

Find the split. Tweet the artifact.

A frame is not a slogan. It is a prediction about what different audiences will notice, reject, share, or argue with. Enter an audience. Find the tension. Make it playable.

$ marvin frame --audience "local business owners"
carrier: AI-Curious Normal Person + Local Future Builder
frame: perfect-or-doom is a bad interface
question: Why are small towns only hearing two AI messages: perfect or doom?
status: tweetable. possibly dangerous. therefore alive.
12source frames mapped
8MVP frames exposed
8carrier archetypes
280characters before the algorithm gets bored

Generate a frame

Put in an audience. The machine picks the carrier archetype, finds a base frame, and creates a scissor question. Then you make it less embarrassing. Human taste remains regrettably necessary.

Enter an audience to generate a frame. The cat is waiting, which is more than can be said for most institutions.

Frame library

The public MVP starts with eight frames. The more abstract frames stay backstage until they earn their keep.

Carrier archetypes

A carrier is an audience with enough lived tension to post the frame and survive the replies.

The game rules

Useful arguments beat agreeable mush. We measure whether the frame can travel through people who are not already on our side.

+1both sides plausible
+1audience sees itself
+1disagreeable, not stupid
+1concrete image
+1under 280 chars
-2just a slogan
-3needs three paragraphs
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